Sociocultural factors are one of the crucial factors in the external environment due to the fact that the policy of companies is always consumer-oriented . Managers need to take into consideration needs and interests of consumers when establishing the company 's policy . For example , as it was mentioned by Jeff Silverman , CEO , The Custom Foot , ``the products we offer , while of the highest quality , do not constitute our real business . The Custom Foot is in the business of satisfying the very...











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