Place , or distribution , refers to channels that move goods and services from manufacturer to consumer . On the surface , this may not seem much of a communication activity (at least not from organization to consumers , but it is . Kotler and Armstrong (1990 : 233 ) say it best : ``Companies must do more than simply build quality into their products they must also communicate product quality . The product 's look and feel should communicate its quality level . Quality is also communicated through other elements...











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