Idaho Business Education Standard , 2008 , Online (Kottler , 1999 , Online ) There are also special interest groups like environment pressure group who may be concerned about packaging of the product . Plastic packaging has recently caused a lot of political and environmental debate following threat to wipe them out in many countries . Since many product have a shelf life of more that 2 years , they may be caught up in the settlement of the environmental policy . Therefore the Dove marketers need to work...











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