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Action Team ) that established in 1997 to develop the Nike 's concerns on sustainability . Their objectives include Adopt sustainability concerns to whole Nike business practice Develop Nike products that use environmental-friendly fabrics , materials , and technologies (Oregon Natural Step Network , 2001 ) Social /Cultural Selling sneakers does not merely relate to the high technology but also high touch . This situation means that there should be an attractive approach that drives consumers to visit Nike outlets and buy Nike products . This condition drives...