Todays Technology

564 words/3 pages

Fishman , 2007 . Organizational Challenges As a result of its global operations , Wal-Mart faces competitive challenges throughout the world . In North America , its primary competitor is Kmart which has been rapidly gaining market share at Wal-Mart 's expense in particular product categories such as radio grill and fast food outlets (cited in Aaker , 2004 . Kmart has also established a number of super-centers and discount stores which are targeting Wal-Mart 's customer base . Other competitors in North America include Meijer and Target...

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