Michael Dell 's vision was based on the rationale that assembling a computer and directly selling it to customers lessens the costs and risks involved in storing computers and waiting for resellers to computers . In actualising this vision , Dell determined two major objectives (1 ) to remove resellers in the supply chain process and sell directly to consumers and (2 ) to assemble computers based on the specifications of the customer . Cost is minimised in not relying on resellers for its products...











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