It can also be different special events that are also covered in media . For instance , in 2004 in England there was a contest the winners of which could experience a luxury balloon flight and stay in the country hotel house . The evnts was transmitted via TV . This was a great informational ground and thus the cause of publicity . The main message that is delivered via publicity is that Nescafe is a reliable trustworthy and responsible brand . Thus , drinking Nescafe one...











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