By providing spares , operations management expects to prevent consumer disappointment from expanding or from ever happening . II .1 .6 . Company Image SCM values company image because researches indicated that consumers prefer to buy from reputable companies because of the `pride of ownership ' factor . Operations management has the role of protecting corporate image by maintaining the quality of their processes and thus , preventing the pride of ownership from diminishing . II .2 . Example of Operations Management Application In to describe how operations...











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