Japanese companies . 1 .4 Compare the roles and responsibilities for implementing strategies in both Canon and Kodak . Canon and Kodak personnel cannot have the same roles and responsibilities , since the strategies I have recommended for each of them differs . Canon has to excel in marketing and consumer service , while Kodak has to hold a technological edge . Canon needs a professional marketing team that is able to enhance the brand well beyond tangible product features . It must do this by combining...
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