essays, term papers, research papers on srm (3 essays)

Marketing-relationship Management:

311 words/2 pages

The evolution of the Service Economy called for the additional components of People , Process , and Physical Evidence . The seven elements of the Marketing Mix translate strategy in a manner that enables marketers achieve stated objectives . The Marketing Mix is specific to a target segment of customers and revolves around a chosen positioning . The Marketing Mix is the highway to making strategy work . It focuses sharply on meeting target customer needs . Market Research has a major role in uncovering customer needs...

Information System

1890 words/7 pages

The purpose of training is to improve knowledge and skills , and to change negative attitude towards CRM . This can lead to many potential benefits for both individuals and the organization . ``Training can : increase the confidence , motivation and commitment of staff provide recognition , enhanced responsibility , and the possibility of increased pay and promotion give a feeling of personal satisfaction and achievement , and broader opportunities for career progression and help to improve the availability and quality of staff (Kleidl , 2001 . Planning should...


1355 words/5 pages

Another important success factor was the development of strong sense of community among its users . During the dot-com crisis the company not only focused to provide better content and information to its users , but it also took an unexpected measure , by entering the print media industry . The company 's strategy was to expand its audience and gain revenue by attracting conservative minded advertisers , which would help the company endure the financial crisis because of the loss of online advertising . Because...

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