Caterpillars product lines or any flaws within existing products . For instance , the company did not originally provided a backhoe loader in its product line , because it is not within its range of focus . In 1970 's Caterpillar focused mainly on large and sophisticated equipment . The decision seemed to be a just decision , until years later , 40 of Caterpillar 's dealers were discovered selling backhoe loaders from other manufacturers . Only then would Caterpillar 's management realize that a gap in the...











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