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332 words/2 pages

The banks have three major objectives and these are get deposits and minimize the cost of funds producing quality credit balances at maximum spread income and to generate free income and reduce services expenses . This leads to the following four segments . There are those people who want to invest others want to borrow , others want convenience and on others are fast limited customers . These segments can be used as a basis for the bank to develop long-term strategies , to attract...



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