small business center custom essays and research papers (2 essays)

Center for Women 's Business Research , 1994 . The study indicates that men and women think , manage , and define success differently . For instance , more than half of the women business owners surveyed in the study (53 ) emphasized intuitive or right-braining t hey focus on the need for creativity , sensitivity , and values-based decision making (Center for Women 's Business Research , 1994 . On the other hand , seven out of ten (715 ) of the male business owners surveyed emphasized logical or left-brain thinking . The...

CEO of Siegel Gale , an international communications firm , believes name developers should give priority to real words or combinations of words over fabricated words . He explains that people prefer words they can relate to and understand . That 's why professional namers universally condemn strings of numbers or initials as a bad choice . On the other hand , it is possible for a name to be too meaningful (Lesonsky . One must remember that original ideas are difficult to come by . That is...