Center for Women 's Business Research , 1994 . The study indicates that men and women think , manage , and define success differently . For instance , more than half of the women business owners surveyed in the study (53 ) emphasized intuitive or right-braining t hey focus on the need for creativity , sensitivity , and values-based decision making (Center for Women 's Business Research , 1994 . On the other hand , seven out of ten (715 ) of the male business owners surveyed emphasized logical or left-brain thinking . The...
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