custom essays on services marketing management (1 essays)

Another important point to note in this context is that segment may be large but may already be will served by several well-entrenched competitors . The question naturally would be whether one would like to enter such a segment . Understanding of the general environment in which an organization operates is the foremost pre-requisite towards a marketing strategy formulation . The six broad dimensions which the framework provides are political , economic , socio-cultural , technological , and environmental and legal which helps to keep a competitive...