Some marketers believe that lower prices attract more customers while some argue that many customers prefer quality as the main factor for purchasing a product . This is clearly seen in the way some companies set huge prices for similar products which are charged much lower . The difference could be the packaging . In this case of Paul Nunes and Woodruff Driggs , ``What serves the customer best ' HBR (October 2006 , Mr . Bob wonders why the small gadget in the name of an...











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