ROE as compare to its close rival Fidelity and Vanguard . 2 . Relation ship with subsidiaries creates legal and territorial problems . 3 . Lack of assets . 4 . Old image still exists . 5 . Inconsistent marketing message . SO Strategies Increase in investment in the creation of improved services base (S1 , W2 , W3 ) Keep quality standards above the competition for more revenue (S4 , S5 , O5 ) WO Strategies Continuous introduction of new products in different directions with the changing demands of consumers (W1 , O4 ) Introduction of...











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