Raven , Rubin 1983 . This is generally a power which comes with the higher echelons of the organization . However when a job is well done and the team has worked at full throttle even a starter in the marketing team can be expected to throw a thank you party . Last but not the least is coercive power which involves use of negative influences such as withholding of rewards (Raven , Rubin 1983 . This power will not work in the long run because...











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