When the market is dominated by competitors When the situation demands the company to ``push the envelope ' On the other hand , the company can choose to outsource when : Raw materials are not crucial to the finished product Market is ideal for establishing close relations Suppliers are open and has the capacity to accept innovations Technology is stable (Jones , et al , 2001 ) The decision whether to stay in-house or outsource can be facilitated by the application of best practices . Implementing such...











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