With the growing market for more natural and animal-friendly cosmetics slowly eating up the market , Estee Lauder has to rethink its current marketing strategy and invest more on the product development of its cosmetic product lines in to cope up with the high growth in demand in the market . External Environment Factors Opportunities The events that occurred offered a venue for Estee Lauder to rethink its relatively current marketing strategies at the time . They were able to indirectly benefit more...
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