Whole milk and 2 milk also saw gains on the 2003 percentages in the fluid milk category , but obviously not on the par of flavoured milk . In terms of industry sales , whole milk breached the 1 billion plateau in 2004 with over 1 .1 billion in sales , compared to 975 million in 2003 (National Petroleum News 2006 . Flavoured milk made a run at the 1 billion barrier , finishing 2004 with 916 million in sales after 2003 . In average store sales...











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