It can only fan a fire after it has been started . To get something from nothing , you need the validity that only third-party endorsements can bring . The first stage of any new campaign ought to be public relations ADDIN EN .CITE Anne Gregory200377 76Anne Gregory , The Institute of Public RelationsPublic Relations in Practice2003Koga n Page (Anne Gregory . Dynamic , fast-moving , always developing , at the heart of the action these are the words and phrases that truly reflect the nature of public...
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