Amazon .com . This company has proven its ability to implement change and business growth without affecting its customer base or falling behind the competition . The vision of the ``Earth 's biggest bookstore (May , 2000 , p . 52 ) was to offer a range and large quantity of products that would dominate traditional booksellers and to ``achieve market ubiquity without acquiring retail real estate (May , 2000 , p . 52 ) Jeff Bezos identified books as an ideal product for selling online because the number of...











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