Finally , companies look for diversification to reduce the possibilities of financial risk and to protect the financial assets by spreading risk among several different investments . Even though company considers that diversification as a key for survival many unsuccessful attempts proved that diversification is a riskier strategy in corporate growth . ``Berger and Ofek (1995 ) found that diversified firms are valued 13 to 15 below than the ascribed values of own their segments ' ``U .K . Kelin (2001 ) reports an average diversification discount...











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