It is known that the significance of external factors in Glaxo and Reuters is completely different . For example , Reuters always consider factors business development : lower costs abroad , investment opportunities in other countries . Glaxo should consider all these changes and new development in to hold out . It is also necessary to shed light on the internal factors which are of great importance for strategic management process . Strategic manager of Glaxo called internal factors ``pain moments and pitfalls ' of each organization . These...











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