While McDonald 's has achieved success by tapping middle-class households worldwide , in India the majority buyers are the rich and upper-middleclass population . The middle class population still remains to be effectively tapped (Dash 2005 ) Promotion - McDonalds focuses its advertisements on being a place where families could go for any kind of outing . The USP of the advertisements is that people can have fun at these places , which is targeted at almost all the consumer segments . In addition the company also...
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