This occurred as the core business was dependent on sales that were seasonal or cyclical . Diversification strategy was followed to avoid instability in sales and profits (Collaborate with your Competitors and Win , 1989 ) Improve Financial Performance : To exploit diversification opportunities because of liquid resources far in excess of the or the intention of tiding over its financial problems (Strategic Management : Competitiveness and globalization , 2001 . Growth : Diversification is basically a way to grow . Unlike organic growth , which is slow , an acquisition...











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