pinkola estys custom essays and research papers (1 essays)

One of those areas , of course , was advertising . At this point in time , Kodak had established itself as a quality brand name and a name in which customers could easily recognize and place their trust . Keeping all of these factors in mind , Chandler adopted a new corporate strategy . The new strategy was as follows : 1 ) to increase control over the chemical-based imaging business 2 ) establish Kodak as a leader in electronic imaging 3 ) diversify Kodak into new businesses 4 ) reduce...