Argyris and Sch "n , 1978 . Such firms experience multifaceted change , tend to be more innovative on technical and marketing issues , and usually have more knowledgeable managers (Mezias and Glynn , 1993 . Firms operating in a variety of international environments are also likely to possess multiple product and production technologies . Such firms attain more knowledge and gain advantages by being able to select the technology and production methods that suit particular institutional environments and business actors abroad . Firms operating in a variety...











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