pepsi twist custom papers (2 essays)

Pepsi-cola Na: Marketing Managment

1688 words/7 pages

The main types of promotion used by Pepsi-Cola include conferences and newsletters , sponsorship and charity . For instance , in 2005 ``Pepsi-Cola North America ws known as the "Official Soft-Drink Supplier " at MEC racetracks and was granted rights to utilize all MEC trademarks , including the specialty race logos created for races such as the Sunshine Millions (TM , the Preakness (R ) and the Santa Anita Derby (TM , as well as individual use of the MEC (Pepsi Rides with MEC , 2005 ) These tools are...


Cola-wars Case Study

2906 words/11 pages

Furthermore , producers of the concentrate required inputs such as concentrate for most regular colas which is consist of caramel coloring , phosphoric and citric acid , natural flavors and caffeine . The bottlers purchased two major inputs . First is the packaging which includes 3 .4 billion in cans 1 .3 billion in plastic bottles and 0 .6 billion in glass and the sweeteners which includes 1 .1 billion in sugar and high fructose corn syrup and 1 .0 billion in artificial sweetener . In...