So the business has to answer the question : ``What moves or strategy shifts are competitors likely to make ' This is dynamic strategic thinking . For this reason , approaches like Game Theory and Competitor Profiling are used . Game Theory is the study of interactions between players whose payoffs depend on one another 's choices . The goal is to maximize payoffs based on this interdependence . Game trees can be used for this purpose such that the effects of decisions are shown in a...











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