The term ``creeping normalcy ' means ``the commonest circumstance under which societies fail to perceive a problem is when it takes the form of a slow trend concealed by wide up-and-down fluctuations (Diamond 2006 , 425 . Many dot .coms did not introduce technological innovations and new customers ' perception of e-commerce , importance of new methods of doing business and communication as a core of their business . Following Diamond (2006 , these companies did not ``recognize that each successive year was on average slightly worse...











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