The signifier is therefore a kind of icon (Rowland Barthes Theories . Interesting in this respect is the idea of myth utilised by Roland Bathes which he determines as a special kind of language that is a symbol of a certain kind . Myth is a signifier that has to be appropriated . In this way the existence of one signified entity can lead to the existence of several signifiers which is the case in linguistics and psycho-analysis . Barthes claims that the endless...











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