Companies can build applications where extraction and dissemination of data are automatic 3 ) ODM is less expensive , and with the added ODM connector , the cost of ownership decreases dramatically . Business can also develop programs to : keep customers happy , identify lucrative opportunities , develop customer pros , and to find associations between data . Many government agencies use data mining programs as well in to detect criminal activities or even to improve service . The Department of Education uses it to detect fraud and waste...