Though the features of the Candy like configured channels based on the house members ' choice of channels is good . The colour and packaging of the product is not appealing to the family as a whole . The company could have at least included in the research the priority items that this age group that they were targeting wanted to own . They should have study first , is owning a television set at least in the first top five priorities of the items...
marketing ~
product ~
principles ~
product life cycle ~
candy ~
ctv ~
bpl ~
candy ~
principles marketing ~
onida candy case study
SUBJECTS
