On the contrary , Word of Mouth may not prove useful in marketing of services like banking , education , law and health care where words do not suffice . Be Aware of Where WOM is Coming From . It is generally a misconception that consumers make their own opinion . Media plays an important part in shaping their opinion in addition to their personal experiences . Consequently , look not only at what your influencers are saying , but at what other media they are consuming that is...











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