Vodafone Group Public Limited Company . Unique Business Strategies Vodafone creates a balance between transactional and relationship-driven business . Transactional businesses attract customers who only care about one thing : buying the cheapest product . In every market , there are customers who fit this , and the information revolution has certainly made the lowest price more attractive to them . Moreover , ``For Vodafone , corporate responsibility is about understanding the expectations of our stakeholders and taking appropriate action to meet those expectations . We are , therefore , integrating corporate...











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