What branding advertisers came to feel about banner ads is that banner ads are not the most effective vehicle for branding . Relative to a magazine ad or a TV ad , banner ads are small and easily ignored . What direct sales advertisers came to feel about banner ads is that the response rate for banner ads is low . For most banner ads , the industry average seems to hover between two and five clicks per 1 ,000 impressions of the ad . That...











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