DoubleDown ' One of the largest concerns for suppliers was whether to preserve their high price , or to cut down and grab market share (Maras 2006 . Although this strategy may be successful in the short run , other companies such as Coke and Nestle will follow suit , which will hurt all profits for the industry . More importantly , by lowering the price they risk stealing their own customers away from more profitable products such as soft drinks (Maras 2006 . Price change may be...











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