The competitive marketplace and conventional contract law offer efficient protection to the parties for managing these transactions (Macneil , 1978 Williamson , 1985 ) since the services , products , or property exchanged veer towards the non-specific , and can be transacted among a lot of traders . Once individuals interact on behalf of their companies , they demand some protection that the provisions of their transactions will be enforceable . The laws of contract make it possible for transacting parties to plead to the state 's power of...











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