According to Vriens (2004 , ``Due to the increasing complexity and dynamics of the environment the need to produce relevant `actionable ' intelligence is increasing as well . Because , of , for instance , increased global competition (speed and impact of ) political changes , and rapid technological developments . With the rapid changes and stiff competition , the selection of the right business intelligent tool would go along way in bringing about effective strategic management . It is then germane that the ``Data Mining modeling technique is one that...











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