“should Wal-mart Use Loss Leader Pricing?”

1672 words/7 pages

Toys R Us rather than 5 less on some items ' This strategy might help the company , but since the prices of Toys R Us will be much lower than last year , there is a possibility that Wal-Mart might also be selling at the same or even lower prices than last year . The pricing method or strategy that Wal-Mart is adopting is competitor based pricing . Loss leader pricing is when the company is willing to go in a loss just to...