It is also emphasized that the importance and centrality of customer relations , as differentiated from the more traditional activities of advertising and promotion (the targeting of products to specific audiences ) and public relations (communication of an image to the community . The focus on customer wants , needs , and expectations has evolved from the current rise in consumerism , which has shifted the locus of control in healthcare from the provider to the purchaser . As in other healthcare delivery sectors , the increasing sophistication...











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