Kodak did because raw materials were the same and Kodak had now expanded to most parts of the world . It was after new technology came when Kodak with its ``old ' technology started facing competition . The elements of macro-environment facing the Kodak company can also be refereed to as the external factors facing the company . These include the macro-economic matter , technological change , legislation and social-cultural change . This also includes change in the market place and competitive situations . These external factors of...
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york ~
mgt ~
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business school ~
kodak ~
eastman kodak ~
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implementatiom ~
eastman
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