Casteleiro and Garfinkel ) b ) Weaknesses : Relation ship with subsidiaries creates legal and territorial problems . Lack of funds for regional bottlers to continue expansion . 5 . Computer Information Systems (CIS ) and Technology ``Marketing Information System , is one part of the Business System Components and , is comprised of such functions as , Strategic Planning , Product Planning , Advertising , and Sales Promotion , to name only a few . The main goal of these functions , or the Marketing Information System as a whole , is to create customers . Coca-Cola...











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