Article Review `kamikaze Pricing`

956 words/4 pages

Paley , 2006 , p . 319 . An example of how consumer psychology impacts issues of pricing is the fact that , once a "penetration " price is associated with a product it is often very difficult to sway consumers to purchase the product at a skimming or neutral price . In other words the price intrudes upon the question of "What perception or image do customers hold in their minds about your product ?In general , it is difficult to regain a premium price position for...

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