In short , the elaborations and conclusions on this journal are based on passive observations and literature reviews . IV . Discussion : Marks and Spencer and Euro Adoption IV .1 Corporate Background Marks and Spencer is an international food , clothing and home products retailer , based in United Kingdom . It was found by Thomas Spencer and a Jewish Immigrant Michael Marks . In terms of marketing , the company has a distinct characteristic most market analysts are aware of . The company does not use television commercial...











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