In a demonstration of its so-called ``changed ways ' Nike sponsored 1 ,000 athletes from 68 countries , earning it a high-pro promotion in one of the most watched sporting events in the world . The Nike spokesperson 's response to the groups claims was to say , ``We believe we uphold the Olympic ideal of human dignity ' according to Feitelberg (2000 , p . 13 . Nike also announced that it had no plans to change its independent monitoring or sign individual contracts for specific countries...











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