Design Within their elaboration , the stated that responsiveness to local conditions is an inseparable feature of efforts to deliver value to customers . Bartlett and Ghoshal describe multinational industries as a multiple national industry structures with minimum directions form the head office . The believed that local responsiveness is crucial to tackle the differences in tastes , costs , etc , within each local market . For this case , Bartlett and Ghoshal used Unilever as a case example . The company has a highly decentralized organizational structure...











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