When a company has this vital information regarding the consumers , and their feedbacks , the company will use the information to formulate a more customer-centered products as well as services and also improve the quality or value of the existing ones . More so , the information can be shared at all levels in the organization to encourage all employees to mainly focus on developing optimum customer value as well as loyalty (Grant , 2005 ) Why customer is targeted marketing important ? In for a...











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